PasarAsia is a digital directory under ISPEED Digitech Asia, built as a CSR initiative to spotlight local SMEs via the acquisition of Buku Geran. The goal was to offer underserved businesses affordable digital exposure through simple, functional one-page websites, branded subdomain under the PasarAsia umbrella.
Role
As the Creative Director, conceptualized the full brand and logo design, and intergrated the whole concept into our website
Tools Used
Approach
Objective
The main objective is to develop a brand and also a website dedicated for Pasar Asia
Solution
The term Pasar means "Market". The logo itself represents the typical stall normally seen in Malaysia, representing the local businesses.
For the design of the web itself, the color themed are based on the ISPEED Theme ; Red, White, Black.
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Malaysia