Peasy AI
2021 - 2022
Challenge
Peasy AI is a comprehensive Online-to-Offline (O2O) sales and marketing platform designed to help businesses generate high-quality leads, manage sales teams, and track conversions—all within a single system.
The challenge was to to created the social media contents for daily posts and ads purpose.
Solution
I experimented with the new color combinations and concepts for the postings that suits both brands and products from Peasy AI as a newcomer to the creative career.
Tools Used
Role
As Graphic Designer, I was responsibled in handling the contents and designs for the social media, either for daily posts or ads.
Creative Direction
Developed artistic vision and maintained creative consistency across AI-enhanced designs
Motion Graphics
Created dynamic animations and motion graphics using AI-assisted tools and techniques
Content Creation Strategy
Strategizing content ideas for social media and postings
Digital Grants Ads
We launched several ads to promote the usage of our Digital Grants provided for SME
of Leads Discovered from engagement via Ads interested in digital grant application
of Qualified Leads eligible for grant applications with Peasy
New Feature - Billingual
The latest update within web app that were intended to ease the usage of the web app for users.
Hero Graphic for Article
This illustration was made for hero section of the article.
The hero in here is the mascot for Peasy AI
Memes and Quotes
While the whole world adapting to the new normal during the Covid Lockdown, we took advantage of the situation to experimented with the new approaches.
This project explored the creative direction of advertising contents and creative direction of daily contents.
Highlighted content that hook the audience
To create a content that will hook the audiences, it is important to figure out the most attractive graphics or writing that hooked user's attention, emotionally or aesthetically
The approach of contents are limitless
The trend of contents can influenced by seasons or timing. It is how we approach the audience with our content that are flexible for any time.
All Rights Reserved by Irfan
Malaysia