Nanostix is a Malaysian-based e-cigarette company founded in 2018 with a mission to transition adult smokers away from combustible cigarettes, eliminate their use, combat underage usage of nicotine products, and free the world from tobacco harm.
In this project, NanoSTIX's goal was to realign their brand with a refreshed visual theme to reframe Nanostix’s digital identity and the campaign extended with event-focused visuals tied to product engagement.
Solution
In this new design, we emphasize the products itself within a premium and healthier theme that improves lifestyle by approaching the new placement of the brand into the spotlight of alternative to healthier and productive lifestyle in it's own class.
Tools Used
Role
As Freelance Graphic Designer, I handled the designs and concept of designs for campaigns and events for NanoSTIX
Social Media Design
Created graphics & motions that suits for postings, stories and printing
Content Strategy
Developed content frameworks that simplified complex health technology
Performance Analysis
Monitored metrics and iteratively improved design performance
Medium Adaptation
From digital screens can also be replicated into tangible
Visual storytelling with premium lifestyle imagery
Instagram Story
Daily visual highlighting crucial moment at short span
Printed Medium
Applied graphics into real life medium
Designs of Social Media branding discovery in July, August, September 2023.
Within these timeframes, I was tasked for the executions of the designs with the directions and resources provided by NanoSTIX's Creative Team.
Approaching the new placement of the brand into the spotlight of alternative
to healthier and productive lifestyle in it's own class.
Eid Adha, also known as the Festival of Sacrifice, is one of the most significant celebrations in the Islamic calendar.
Families come together to commemorate the spirit of devotion and giving. This moment reflects gratitude, unity, and compassion, reminding us of the values that strengthen our bonds as a community.
In the 66th Independence Day of Malaysia, NanoSTIX released a Special Edition of NanoSTIX Pack to commemorate the historic day of Malaysia.
Using March-May as our benchmarked period of Past Total Engagements, my involvement with our combined efforts managed to performed at higher rates within June-August as our Key Content Period
Total Engagement Increase compared to the March–May benchmark (4,512 → 7,968 total engagements)
My work contributed 1,902 of the 3,456 total engagements gained beyond the benchmark
This project reinforced the power of strategic planning of creative directions in transforming digital presence and business outcomes
Premium positioning requires consistent execution
Every touchpoint must reinforce the brand's premium positioning. Small inconsistencies can undermine credibility, especially in health tech where trust is paramount.
Simplification amplifies impact
Complex technology becomes more accessible when presented through thoughtful visual design. Clear information hierarchy and intuitive infographics were crucial to our success.
Platform-native design drives engagement
Every touchpoint must reinforce the brand's premium positioning. Small inconsistencies can undermine credibility, especially in health tech where trust is paramount.
Strong creative initiation leads to greater outcome
The initial concept of the brand were sharpened into better direction as the time goes by, leading to the discovery of the better outcome in creative direction.
All Rights Reserved by Irfan
Malaysia