MTHRLABS
2023
Challenge
Project Anna is a project founded by MTHRlabs, a Web3-Based Malaysia team that aiming to develop and produce their own short animated series. This project is minted in Opensea, on Ethereum-Chain.
The challenge was to revise the whole design of the website into a website that represents Web3 Project that focused on IP.
Solution
To prioritize the impression that Project Anna is an IP Project, the designs and layout must be prioritized with the creation of projects within the IP itself.
Tools Used
Role
As the Freelance Web Designer and Developer, handled the full redesign and development of MTHR Labs' website using Figma and WordPress
Rebranding
Complete visual identity redesign to align with Web3 and IP-focused direction
Web Development
Full website development using WordPress with custom themes and functionality
Responsive Design
Mobile-optimized interface ensuring consistent experience across all devices
Arts of Web3
This website revamped to suit the theme of the arts-based project.
Malaysian-based project that focused on anime-style and pixel arts with lores as part of their IP, which also grants holders the privilege of utilizing the IP for commercial purpose.
Reimagine the Anna's World
This revamp fully focused on highlighting the colors and the arts of the project
Codex of Collectibles
Project Anna's intellectual properties were consist of 1/1 arts of portraits. In this design, I implemented the concept of Codex that displays the total collections
Collaborations of Arts
The compilation of arts from the collaboration between Project Anna and few local artists and projects
This project showcased the complexity of building Web3 platforms and the importance of IP-focused design in creative industries.
IP-first design approach
Prioritizing creative assets and intellectual property as the main focus significantly improved brand perception and user engagement.
Web3-Beginner approach
Building webpages for Web3 project in a form of Web2, with a goal of onboarding more non-Web3 users into the space, requires careful consideration of user experience and accessibility for non-crypto native users.
Resource optimization
Working with minimal capital taught valuable lessons about creative problem-solving and leveraging existing tools effectively.
All Rights Reserved by Irfan
Malaysia