ISPEED PROJECT
2023 - 2025
Challenge
ISPEED's ambition was to expand beyond being just a digital agency into an ecosystem supporting entrepreneurs, SMEs, and digital learners across multiple interconnected platforms.
The challenge was unifying four different yet interconnected projects into one coherent brand experience while maintaining each platform's unique identity.
Solution
I created a modular design system and brand framework that could be adapted across all ISPEED initiatives while maintaining visual cohesion and brand recognition.
Tools Used
Role
As Lead Designer & Creative Director, I shaped the brand and digital presence of each initiative, ensuring cohesive user experiences across the entire ecosystem.
UX/UI Design
Designed comprehensive user interfaces for websites, dashboards, and microsites across all ISPEED products.
Visual Identity
Established consistent branding across ISPEED Digitech Asia, Academy, Buku Geran, and PasarAsia platforms.
Creative Direction
Defined design workflows and presentation standards for educational content, publishing materials, and web directory experiences.
ISPEED ACADEMY : Brand Direction & Identity
ISPEED DIGITECH ASIA operates as a sister company to ISPEED ACADEMY, requiring a cohesive yet distinct brand identity that reflects their technological focus.
The brand strategy embraces modern tech aesthetics with a dark-mode-first approach, establishing credibility in the digital space while maintaining the warmth needed for educational and marketplace platforms.
ISPEED ACADEMY : Web Design & Development Process
The design process involved extensive brainstorming and iterative development, with strategic pivots to ensure optimal user experience while maintaining brand consistency across all digital touchpoints.
ISPEED ACADEMY : Web Design & Development Process
The design process involved extensive brainstorming and iterative development, with strategic pivots to ensure optimal user experience while maintaining brand consistency across all digital touchpoints.
Buku Geran
Seni Dapatkan Geran Perniagaan Berulang-Kali : Sampai Agensi Nak Bagi Lagi" is a guide book for Malaysian Enterpreneurs who are seeking for guidance and step by step on how to apply for business grants from Malaysia's government, produced by ISPEED DIGITECH ASIA and ISPEED ACADEMY.
The design embraces a clean and minimal design on the cover while emphasizing the purpose of the book with an elaborated title, inspired by the cover book of "Sell Like Crazy" by Sabri Suby.
Mood Ideation
To find the right selling point for the book, our team gathered up ideas and inspiration by drafting how we wanted the product to represents metaphorically.
This book represents a lifesaver of enterpreneurs who had their hands and time full with management and budget, as it is a complete guidance on how to be prepared and raise your success rate in applying for SME Grants or Loans
Pasarasia : Web Design & Development
PasarAsia is a digital directory under ISPEED Digitech Asia, built as a CSR initiative to spotlight local SMEs via the acquisition of Buku Geran.
The goal was to offer underserved businesses affordable digital exposure through simple, functional one-page websites, branded subdomain under the PasarAsia umbrella.
This comprehensive project highlighted the importance of systematic design thinking and the power of modular brand systems in scaling digital ecosystems.
Systematic design scales
Creating a modular design system enabled rapid deployment across multiple platforms while maintaining brand consistency.
Flexibility within structure
Building adaptable brand guidelines allowed for platform-specific customizations without losing core identity.
User-centric approach drives adoption
Prioritizing user experience across diverse audiences resulted in higher engagement across all platforms.
All Rights Reserved by Irfan
Malaysia