Dychantress
2025
Challenge
Dychantress is a small retail business of an acquaintance, which solely focused on cosmetic and health products.
Dychantress needed a captivating brand identity that would embody mystical and enchanting qualities while maintaining modern appeal and versatility across different media platforms.
Solution
I created a sophisticated brand identity that combined mystical elements with contemporary design principles, resulting in a versatile and impactful visual system.
Tools Used
Role
As the brand designer, I developed the complete visual identity system including logo design, color palette, typography, and motion graphics elements.
Brand Identity
Created mystical brand identity with unique logo, colors, and visual language
Motion Graphics
Developed animated brand elements and storytelling sequences
Visual Strategy
Established cohesive visual direction for all brand touchpoints
Brand Identity Showcase
A mystical brand identity that captures enchanting qualities while maintaining modern appeal and versatility
New Feature - Billingual
The latest update within web app that were intended to ease the usage of the web app for users.
This project explored the balance between mystical storytelling and contemporary brand design, resulting in a truly unique identity system.
Authenticity in symbolism
Researching and understanding mystical traditions was crucial for creating genuine rather than superficial brand elements.
Motion enhances mystique
Animated elements significantly enhanced the magical feeling and brought the brand personality to life.
Versatility maintains impact
A flexible system allowed the brand to adapt across different contexts while maintaining its mystical essence.
All Rights Reserved by Irfan
Malaysia