Alpha Apes
2025
Challenge
Alpha Apes was my game development during my college year. During our time, we managed to developed a vanilla game as a part of our Final-Year Project and Faculty's Game Event.
What started as a logo, now needed to be expanded as a branding concept. The main challenge is to expand the identity of logo into detailed direction of visual direction.
Solution
I developed a comprehensive brand designs and plan for the logo as an experimental purpose, with the theme of e-Sport as an approach
Tools Used
Role
Positioning myself as a Brand Designer, I reimagined what the brand would visually look if it were to be expanded from what was started as Logo Design
Brand Identity
Adapting the theme of logo into brand identity
Visual Direction
Created sophisticated visual language that elevated property presentation
Visual Strategy
Established cohesive visual direction for all brand touchpoints
This project highlighted the critical importance of experimenting your designs skills and instinct
Brand must be adaptable
A brand must be able to adapt to any mediums or platforms
The more you play around, the more you discover
Let your minds and hands moved by instincts, let yourself make a bad design, and you will find yourself at a good spot of innovations
Any small projects or works deserved an expansion
Expand your skillsets by expanding your past projects, either personal or commissioned into a project of multiple field of works.
All Rights Reserved by Irfan
Malaysia