ISPEED DIGITECH ASIA is a company established on November 28, 2023. Basically, this company was established with the aim of providing digital services in terms of website development, online marketing, e-commerce and content creation services.
Role
As the Creative Director, conceptualized the full brand and logo design, and intergrated the whole concept into our website
Tools Used
Approach
Objective
The goal was to establish a modern tech-forward image that feels corporate yet locally approachable.
Solution
ISPEED DIGITECH ASIA is a company related to ISPEED ACADEMY. To bring a relation between the two companies, the logo is created with the same design, with a differences on color theme, which is focused on black color, imitating the trends of tech brands prioritizing dark mode.
Designed specialized to established a brand for Digital Startups, to be synchronized for all mediums
While the original concept of the logo is inspired by ISPEED ACADEMY, DIGITECH'S sister company, the goal is to conceptualized the looks of minimal and digital impression by using dark color as the primary part of the brand.
Using dark background was and still a trend to many digital and tech agencies. While it already being recognized as typical concepts, this helps a brand highlights every points presented within their medium
Brainstorming of contents and ideas had led to the efficiency in planning and execution.
While staying true to the planning and conceptualization, it wouldn't be part of the processes without a minor redirections. on some part of the structures and designs.
All Rights Reserved by Irfan
Malaysia