Alpha Apes
2023
Challenge
Alpha Apes needed to stand out in the saturated NFT market with unique character designs that would capture collectors' attention and build long-term community value.
The challenge was to create a premium collection of 10,000 unique animated ape characters with distinctive traits, backstories, and motion graphics that would drive both artistic and financial value.
Solution
I developed a comprehensive NFT collection system combining distinctive character design with strategic rarity distribution and community-building elements.
Tools Used
Role
As the campaign designer, I created the complete visual identity and advertising materials for Vila Ads' real estate marketing initiatives.
Brand Identity
Created mystical brand identity with unique logo, colors, and visual language
Visual Direction
Created sophisticated visual language that elevated property presentation
Visual Strategy
Established cohesive visual direction for all brand touchpoints
All Rights Reserved by Irfan
Malaysia
